GoKawiilBending Spoons nearly doubles Evernote's top subscription tier to $250/year
Evernote's top annual subscription tier has risen from $130 to $250 under owner Bending Spoons, which acquired the note-taking app in 2023. The increase mirrors steep price hikes at other long-running consumer apps, including Plex, Quicken, Robokiller and Inkdrop, some of which have doubled or more in cost over the past decade.
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A June SEC filing shows Bending Spoons specifically valued Evernote's 200 million accounts and high subscriber retention, suggesting owners of mature software can treat an entrenched, loyal user base as leverage for price increases rather than relying on new customer growth. This pattern across multiple legacy apps could signal a broader business strategy in the software industry: acquiring sticky products and raising prices on captive users who have few easy alternatives.
- Evernote's premium tier jumped from $130 to $250 per year under new owner Bending Spoons.
- Similar steep price increases have hit other established apps like Plex, Quicken, Robokiller and Inkdrop.
- Bending Spoons' own SEC filing cites Evernote's large, loyal subscriber base as a key reason for the acquisition.
Source: arstechnica.com, 2026-10-27
Published there as: “From cheap tool to premium subscription: When a beloved app's price skyrockets”
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