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Subscription Pricing

3 GoKawiil briefs on this topic

Bending Spoons nearly doubles Evernote's top subscription tier to $250/year

Evernote's top annual subscription tier has risen from $130 to $250 under owner Bending Spoons, which acquired the note-taking app in 2023. The increase mirrors steep price hikes at other long-running consumer apps, including Plex, Quicken, Robokiller and Inkdrop, some of which have doubled or more in cost over the past decade.

Discovery+ raises subscription prices by up to 20 percent

Discovery+ has increased its monthly subscription prices, with the ad-free plan rising from $10 to $12 and the ad-supported tier from $6 to $7. New subscribers face the higher prices immediately, while existing customers will get 30 days' notice, with new billing starting November 12. The increase comes about a week after Paramount Skydance completed its acquisition of Warner Bros. Discovery, Discovery+'s parent company.

Disney Raises Disney Plus and Hulu Prices by About $2 a Month

Disney is increasing subscription prices for Disney Plus and Hulu starting Wednesday, with premium ad-free plans rising to $21.49 monthly and the combined bundle reaching $22. Ad-supported plans see a smaller increase to $12.49, while the top-tier bundle including ESPN Unlimited stays at $45.