GoKawiilDisney Raises Disney Plus and Hulu Prices by About $2 a Month
Disney is increasing subscription prices for Disney Plus and Hulu starting Wednesday, with premium ad-free plans rising to $21.49 monthly and the combined bundle reaching $22. Ad-supported plans see a smaller increase to $12.49, while the top-tier bundle including ESPN Unlimited stays at $45.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the fourth consecutive year of price hikes for both services, suggesting Disney is leaning on its brand strength to offset rising content costs, similar to Netflix's pricing strategy. Analyst Paolo Pescatore warns this approach carries risk, as consumers grow more selective and may cancel and resubscribe rather than stay locked in permanently.
- Premium ad-free Disney Plus and Hulu plans now cost $21.49/month, up from $19
- The price hikes take effect Wednesday for new users and on the next billing cycle for existing ones
- Disney plans to merge Disney Plus and Hulu into one app by year's end, per outgoing CEO Bob Iger
Amazon Fire TV Stick 4K — With Disney Plus and Hulu prices climbing, it helps to get the most out of every subscription with a reliable streaming device. The Fire TV Stick 4K makes it easy to jump between Disney Plus, Hulu, and other apps in one place with smooth 4K playback.
See Amazon Fire TV Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Alex Valdes, 2026-09-23
Published there as: “Disney Plus and Hulu Prices Go Up, With Ad-Free Plans Hit the Hardest”
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