GoKawiilCrisp & Green to acquire 33 MAD Greens and Snappy Salads locations
Minneapolis-based Crisp & Green has agreed to buy 33 MAD Greens and Snappy Salads restaurants from Salad Collective, the Coors family's restaurant group. The acquired sites will be converted to the Crisp & Green brand over time, expanding its presence in Phoenix, Austin, Denver and Dallas. Financial terms were not disclosed, and the Coors family will remain involved as a minority strategic partner.
GoKawiil's interpretation of the reporting above, not reported fact.
The deal could roughly double Crisp & Green's footprint and push it toward 100 locations by the end of 2026, suggesting acquisition is becoming a faster growth lever than organic expansion for fast-casual chains. Founder Steele Smiley's comments indicate the company sees less competition for healthy dining outside coastal markets, which may shape where it targets future growth. The chain's reliance on company-owned stores, franchising and friends-and-family funding rather than venture capital could also offer a contrasting growth model within the restaurant sector.
- Crisp & Green is acquiring 33 MAD Greens and Snappy Salads locations from the Coors family's Salad Collective.
- The deal is expected to help the chain reach about 100 restaurants by the end of 2026.
- Crisp & Green has grown without venture capital, relying on company-owned stores, franchising and friends-and-family financing.
Source: entrepreneur.com — Jonathan Small, 2026-10-16
Published there as: “This Salad Chain Found a Faster Way to Grow — By Buying Up Rivals’ Locations”
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