Academic urges scholars to defend Wikipedia against AI-driven traffic decline
Writing on the threat generative AI poses to Wikipedia, Helen Choi notes that chatbots like Gemini and ChatGPT often answer queries directly, citing Wikipedia without prompting users to click through. She argues this reduces the readership Wikipedia depends on to recruit the volunteers who write, edit and maintain its articles, and calls on academics to actively support the platform given their stake in open knowledge.
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Because Wikipedia relies on unpaid volunteers drawn from its own readers, a sustained drop in traffic could shrink the pool of contributors, potentially degrading the quality and currency of its content over time. This matters beyond Wikipedia itself since AI companies reportedly rely heavily on its text to train their models, meaning the systems diverting its traffic may be undermining a resource they depend on. Choi's call suggests academics could play a role in sustaining open knowledge infrastructure, though whether such advocacy can offset AI-driven declines remains uncertain.
- AI chatbots often answer queries directly, reducing click-throughs to Wikipedia even when it's cited as a source.
- Wikipedia's volunteer-run model depends on readers becoming contributors, so falling traffic threatens its long-term sustainability.
- Academic Helen Choi argues scholars have a duty to defend Wikipedia as an independent, non-commercial knowledge community.
Source: blogs.lse.ac.uk, 2026-10-20
Published there as: “Academics have a duty to defend open knowledge systems like Wikipedia”
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