GoKawiilYouTube moves Subscriptions tab from bottom bar to top of Home feed
YouTube is redesigning its Android and iOS apps, relocating the Subscriptions tab from the bottom navigation bar—where it has sat since 2017—into a new top bar on the Home screen. The update also introduces custom feeds, letting signed-in users type descriptions of content they want to see and generate tailored feeds, with new dedicated tabs for Live, Music, and Movies & TV. Custom feeds are launching first for English-speaking, signed-in users in the U.S. on mobile and desktop, with free accounts capped at 3 saved feeds and Premium members at 8.
GoKawiil's interpretation of the reporting above, not reported fact.
Moving a near-decade-old navigation element could disrupt user habits, suggesting YouTube is betting that AI-driven personalization outweighs the cost of retraining muscle memory. The custom feeds feature signals a broader push toward natural-language content discovery, which may deepen engagement among Premium subscribers who get more saved feeds. Limiting the initial rollout to U.S. English users indicates YouTube is testing reception before a wider global expansion.
- Subscriptions tab moves from the bottom bar to the top bar on Home after years in the same spot.
- New custom feeds let users describe topics or vibes in their own words to generate personalized feeds.
- Free users can save 3 custom feeds while Premium members can save up to 8, with U.S. English rollout first.
Source: 9to5google.com — Abner Li, 2026-10-22
Published there as: “YouTube removing ‘Subscriptions’ bottom bar tab on Android, iOS after nearly a decade”
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