GoKawiilScoops peanut-butter protein powder jumps to $400,000 in Target sales
Liz Lane, a food-industry operations veteran who previously worked at Huel and Magic Spoon, launched her plant-based peanut butter protein powder brand Scoops in Target stores in May. The brand generated $25,000 in sales its first month and grew to $400,000 in sales last month, according to Lane.
GoKawiil's interpretation of the reporting above, not reported fact.
The rapid sales growth suggests strong consumer demand for protein-focused, better-for-you snack products sold through major retail chains like Target. Lane's background scaling operations at established brands may have helped her navigate the fast timeline from pitch to shelf, though she says she favors a slower-growth approach going forward.
- Scoops launched in Target in May with just one sample and no outside funding initially.
- Monthly sales grew from $25,000 to $400,000 within a few months of launch.
- Founder Liz Lane previously worked in operations at Huel and Magic Spoon before starting her own brand.
Scoops Plant-Based Peanut Butter Protein Powder — This is the very product featured in the story—a plant-based, peanut-butter-flavored protein powder that scored a fast-track launch into Target. It's a great way to try the innovation firsthand and see what's driving its rapid sales growth.
See Scoops Plant-Based Peanut Butter Protein Powder on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Amanda Breen, 2026-10-26
Published there as: “I Pitched My Business to Target With 1 Sample and No Money. It Hit Shelves Fast and Did $400,000 in Sales Last Month.”
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