GoKawiilRivian adds Ghostbusters-themed Halloween Mode to R1 and R2 EVs until Nov. 2
Rivian has released a Ghostbusters-themed over-the-air update for its R1S, R1T and R2 electric vehicles, developed with Sony Pictures. The update, active through November 2, adds custom exterior lights, sounds, dashboard graphics, voice-assistant tie-ins, and a parked-car arcade game themed around the Ecto-1 car and other Ghostbusters elements like the Proton Pack and Slimer.
GoKawiil's interpretation of the reporting above, not reported fact.
The seasonal feature highlights how automakers increasingly use over-the-air software updates to add entertainment value and brand personality to vehicles long after purchase, potentially boosting customer engagement and social media buzz. It also shows Rivian leaning into licensed media partnerships, which could become a recurring marketing tactic to differentiate its EVs from competitors.
- Rivian's Halloween Mode now features a Ghostbusters theme in partnership with Sony Pictures.
- The update includes custom lights, sounds, dashboard graphics, and a parked-car arcade game.
- It runs through November 2 and is available on R1S, R1T, and R2 models, with some features limited to second-generation vehicles.
Source: cnet.com — Antuan Goodwin, 2026-10-27
Published there as: “Rivian Halloween Update Turns R1, R2 Into Ghostbusting EVs Through Nov. 2”
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