GoKawiilCounterpoint: iPhone 18 Pro sales dip 4% in US, jump 29% in China
Counterpoint Research found iPhone 18 Pro and Pro Max sales fell 4% in the US and 27% in Japan during their first three weeks on shelves compared with the iPhone 17 Pro series last year. China sales rose 29% over the same period, pushing global growth to 3.1%, while the Pro Max's share of Pro-series sales slipped slightly to 56% from 57%.
GoKawiil's interpretation of the reporting above, not reported fact.
Counterpoint attributes China's surge to improved early supply and price hikes on rival Android flagships, suggesting Apple's China gains may reflect competitive dynamics as much as its own product appeal. The US and Japan declines, tied to higher pricing and limited perceived upgrades, could signal that price increases are testing consumer loyalty in mature markets. Because the figures are percentage changes without unit counts, the real scale of these regional swings remains unclear.
- US iPhone 18 Pro sales fell 4% and Japan fell 27% year-over-year in the first three weeks.
- China sales rose 29%, lifting global Pro-series growth to 3.1% overall.
- iPhone 18 Pro Max's share of Pro-series sales dropped slightly to 56% from 57% last year.
Apple iPhone 18 Pro — If you're curious what all the sales-chart buzz is about, the iPhone 18 Pro is the device driving this global growth story. It's Apple's latest flagship, and picking one up lets you see firsthand the features fueling demand in markets like China.
See Apple iPhone 18 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Marcus Mendes, 2026-10-27
Published there as: “Report: iPhone 18 Pro sales down 4% in the US, but China drives 3.1% global growth”
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