GoKawiilUnreal Snacks offers employees unlimited free chocolate, CEO says
Unreal Snacks CEO Kevin McCarthy, who joined the company in 2014 at age 22, described how the better-for-you chocolate brand recovered from overexpansion by shrinking to 38 stores before rebuilding to 35,000 locations across the U.S. and Canada. He also detailed a company perk giving employees unlimited access to free chocolate.
GoKawiil's interpretation of the reporting above, not reported fact.
McCarthy frames the unlimited-chocolate perk as a way to make employees more familiar with the product they sell, suggesting companies may benefit from perks tied directly to product expertise rather than generic benefits. His account also implies that disciplined, smaller-scale growth can be more sustainable than rapid expansion for consumer brands.
- Unreal Snacks grew from 3 employees to being sold in 35,000 stores
- The company deliberately shrank from 34,000 to 38 stores to fix growth problems before rebuilding
- Employees reportedly receive an unlimited chocolate perk, according to the CEO
UNREAL Dark Chocolate Peanut Butter Cups — If you're curious about the better-for-you chocolate brand built by Kevin McCarthy and his team, UNREAL's peanut butter cups are a great place to start. They're made with simpler ingredients than typical candy aisle options, making them a fun way to support the kind of thoughtful, slow-growth business story featured here.
See UNREAL Dark Chocolate Peanut Butter Cups on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Dan Bova, 2026-10-28
Published there as: “This Company Gives Employees an Unlimited Chocolate Buying Perk — Here’s Why That Is Healthy for Business”
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