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Unreal Snacks offers employees unlimited free chocolate, CEO says

Unreal Snacks CEO Kevin McCarthy, who joined the company in 2014 at age 22, described how the better-for-you chocolate brand recovered from overexpansion by shrinking to 38 stores before rebuilding to 35,000 locations across the U.S. and Canada. He also detailed a company perk giving employees unlimited access to free chocolate.

entrepreneur.com · 2026-10-28

Unreal Snacks CEO Kevin McCarthy details company's unlimited candy perk and growth strategy

Kevin McCarthy, CEO of Unreal Snacks, discussed the company's rise from three employees in 2014 to becoming the largest better-for-you chocolate brand in the U.S., now sold in 35,000 stores. He explained that the company scaled back distribution from 34,000 to just 38 stores early in his tenure to fix operational issues before rebuilding, and highlighted an unlimited candy-buying perk offered to employees.

entrepreneur.com · 2026-10-28