GoKawiilRivian's R2 becomes its top-selling EV as Q3 revenue hits $2.15 billion
Rivian's third-quarter 2026 earnings show the R2 electric vehicle now outselling all of the company's other models for the first time. Total revenue reached $2.155 billion, up 38 percent year over year, with automotive revenue at $1.55 billion and software/subscription revenue at $605 million. Automotive gross losses narrowed to $80 million from $130 million a year earlier, while software and services profit rose to $256 million, boosted largely by licensing deals with Volkswagen.
GoKawiil's interpretation of the reporting above, not reported fact.
The R2's rise suggests Rivian's cheaper, mass-market model is gaining traction with buyers, which could be key to the company's path toward sustained profitability. Growing software and licensing revenue, especially from Volkswagen, indicates Rivian may be diversifying away from pure vehicle sales as a buffer against slowing EV demand. The continued reliance on pollution credit sales and a tariff refund suggests some of the revenue growth may not be purely organic.
- R2 is now Rivian's best-selling vehicle for the first time.
- Q3 2026 revenue rose 38% year over year to $2.155 billion.
- Software and services profit grew to $256 million, aided by Volkswagen licensing.
Rivian R2 Electric SUV — The R2 just became Rivian's best-selling vehicle, and it's easy to see why—it brings the brand's rugged EV design and adventure-ready capability into a more accessible package. If you've been curious about Rivian's lineup, the R2 is the model actually driving the company's growth right now, making it a timely choice for anyone shopping for a new electric SUV.
See Rivian R2 Electric SUV on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Andrew J. Hawkins, 2026-10-29
Published there as: “Rivian’s R2 is officially its best-selling vehicle”
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