GoKawiilRivian says R2 SUV became its top-selling model in Q3, raises delivery guidance
Rivian reported that its new R2 SUV, launched in June, was the company's best-selling vehicle in the third quarter, though it did not disclose exact R2 sales figures. Citing strong demand, Rivian raised its 2025 delivery guidance floor from 65,000 to 67,000 vehicles, the second such increase this year. The company had previously built 19,751 and delivered 19,248 vehicles in Q3, up about 45% year-over-year.
GoKawiil's interpretation of the reporting above, not reported fact.
The R2's quick traction suggests Rivian may be breaking out of the roughly 50,000-vehicle annual delivery plateau it has been stuck at for three years. Rivian's shareholder letter frames the SUV as filling a gap left as other automakers pull back from EVs following the loss of the federal tax credit and shifting federal policy, though whether R2 can sustain this pace at scale remains to be seen.
- R2 became Rivian's best-selling vehicle just months after its June launch
- Rivian raised its 2025 delivery guidance floor from 65,000 to 67,000 vehicles
- Q3 deliveries rose about 45% year-over-year, aided by a new production shift
Source: techcrunch.com — Sean O'Kane, 2026-10-29
Published there as: “The R2 SUV is already Rivian’s best-selling vehicle”
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