Zest adds text-based AI concierge for restaurant picks and bookings
Zest, the restaurant discovery app that launched this year, has released an AI-powered concierge accessible via text message. The feature recommends restaurants based on a user's past dining transactions and their friends' history, and can check availability and book reservations on the user's behalf.
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The move signals a trend among startups toward conversational AI agents replacing standalone apps as the primary user interface, according to Zest's founder. By drawing on existing credit card transaction data via Plaid rather than requiring prolonged onboarding, Zest may be positioning itself to offer faster personalization than rival AI concierge services like Instinct or Poke.
- Zest launched an AI restaurant concierge that operates entirely through text messaging.
- The tool uses users' and friends' past dining transactions, sourced via Plaid, to personalize suggestions.
- It can also check table availability and complete reservations directly within the text thread.
Source: techcrunch.com — Sarah Perez, 2026-10-30
Published there as: “Zest’s new AI agent finds restaurants and books reservations over text”
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