WeWork CEO John Santora overhauls company culture and finances since mid-2024
John Santora took over as WeWork's chief executive in June 2024, after the company emerged from bankruptcy, and has since pushed changes aimed at making the business more financially disciplined while keeping its flexible office-leasing model intact. Reported changes include shifts in workplace culture and norms, down to details like employee attire, reflecting Santora's more traditional management style.
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A post-bankruptcy turnaround often hinges on whether new leadership can instill financial discipline without losing the qualities that made the original business attractive to customers, so Santora's approach could serve as a test case for other flexible-workspace firms. The cultural shifts described suggest his strategy blends operational rigor with symbolic signals of change, though whether this produces lasting profitability remains to be seen.
- John Santora became WeWork CEO in June 2024 following the company's bankruptcy.
- He has pursued greater financial discipline while trying to retain WeWork's flexible workspace model.
- His leadership has included visible cultural shifts within the company, including workplace norms.
Source: fastcompany.com, 2026-10-31
Published there as: “How WeWork’s latest CEO changed the company—and how it changed him”
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