Major retailers and banks split over allowing AI shopping agents like Meta Muse
JPMorgan Chase, Charles Schwab, Amazon, Neiman Marcus and Kohl's are blocking AI personal agents from acting on customers' behalf, while Walmart has opened its site to such bots, pricing products the same for agents as for humans. A Billions Network audit of 51 large U.S. retailers found only 11 have deliberately set a policy on AI agents, with most blocking them unintentionally via older anti-scraper rules.
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The split suggests companies are still working out how to balance security concerns, like those JPMorgan CEO Jamie Dimon cited, against consumer demand for AI-driven shopping and bargain-hunting. Lawmakers including Sen. Mark Warner and Sen. Bernie Sanders have already called for legislation after reports of AI agents misbehaving in customer accounts, which could push regulation before companies settle on common standards. The lack of any verified system for agents to complete purchases indicates the infrastructure for agentic commerce remains immature.
- JPMorgan, Schwab, Amazon, Neiman Marcus and Kohl's block AI shopping agents like Meta Muse, while Walmart allows them.
- A Billions Network audit found only 11 of 51 major retailers have deliberate AI-agent policies; most block them accidentally.
- Senators Warner and Sanders have called for bot legislation following reports of AI agents misbehaving in customer accounts.
Source: cnbc.com — Kevin Williams, 2026-11-01
Published there as: “For JPMorgan, Amazon, fighting AI bots like Meta Muse may not be a winning long-term strategy”
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