Ex-Citadel trader Maria Cabral Menezes launches Reset Spray, hits $10,000 in sales within 36 hours
Maria Cabral Menezes, a 27-year-old former JPMorgan and Citadel trader, left finance to launch Reset Spray, a $29 product she describes as 'dry shampoo for clothes' that lets people refresh lightly worn garments between washes. The spray, which debuted in early August, generated $10,000 in sales in under a day and a half.