GoKawiilEx-Citadel trader Maria Cabral Menezes launches Reset Spray, hits $10,000 in sales within 36 hours
Maria Cabral Menezes, a 27-year-old former JPMorgan and Citadel trader, left finance to launch Reset Spray, a $29 product she describes as 'dry shampoo for clothes' that lets people refresh lightly worn garments between washes. The spray, which debuted in early August, generated $10,000 in sales in under a day and a half.
GoKawiil's interpretation of the reporting above, not reported fact.
The product taps into a common but overlooked problem — clothes that are too clean to wash but not fresh enough to rewear — and offers a cheaper, less damaging alternative to frequent dry cleaning. Menezes's quick pivot from Wall Street to consumer products also highlights how personal frustrations can become viable business ideas when validated by fast market traction.
- Menezes left high-finance roles at JPMorgan and Citadel to found a consumer goods startup.
- Reset Spray, priced at $29, is marketed as a way to refresh clothes between washes.
- The product earned $10,000 in sales within 36 hours of its August launch.
Reset Spray Fabric Refresher — This is the exact product from the article—a clever spray designed to refresh worn-once clothes that aren't quite dirty enough for the wash. It's perfect for frequent travelers, commuters, or anyone trying to extend time between laundry loads while keeping outfits smelling fresh.
See Reset Spray Fabric Refresher on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Sherin Shibu, 2026-09-18
Published there as: “This 27-Year-Old Left Wall Street to Create a Product That ‘Gives People Time Back.’ It Hit $10,000 in Sales in 36 Hours.”
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