GoKawiilFord introduces 'privacy promise' and data-transparency website for connected vehicles
Ford announced a formal 'privacy promise' committing to protect customer vehicle data and give owners control over what they share. The automaker also launched a website explaining what data it collects, why, and how customers can adjust their settings, ahead of new connected vehicles built on its upcoming electric vehicle platform.
GoKawiil's interpretation of the reporting above, not reported fact.
The move comes as automakers face scrutiny over data practices, highlighted by General Motors' $220 million settlement with 36 states over data sharing with third parties. Surveys cited suggest most drivers don't understand what data their cars collect, which could make clear privacy commitments a competitive differentiator as rivals like Bezos-backed Slate Auto also market themselves as more privacy-conscious.
- Ford launched a 'privacy promise' and educational website on vehicle data practices
- The initiative follows GM's $220 million settlement over data-sharing practices with states
- Polling shows only 14% of consumers fully understand what data their vehicles collect
Source: techcrunch.com — Sean O'Kane, 2026-11-02
Published there as: “Ford launches a ‘privacy promise’ and explains how and why it uses customer data”
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