GoKawiilFord pledges to never sell driver data to third-party brokers
Ford announced a new privacy commitment promising not to sell customer driving data to third-party data brokers. The automaker said it will use aggregation and anonymization techniques, offer clear explanations of data use, and let customers control how much data they share, while still using some data for safety improvements.
GoKawiil's interpretation of the reporting above, not reported fact.
The pledge follows General Motors' $220 million settlement over allegations it illegally sold driver and location data to brokers, suggesting Ford may be trying to differentiate itself amid growing regulatory scrutiny of automaker data practices. Research cited shows many vehicle brands transmit data to advertising and tracking domains, indicating the industry faces broader trust and compliance pressures that could shape future regulation.
- Ford says it will not sell driver data to third-party data brokers.
- The announcement follows GM's $220 million settlement over similar data-sharing practices.
- Studies show most vehicle brands transmit data to third-party advertising or tracking domains.
Source: theverge.com — Andrew J. Hawkins, 2026-11-02
Published there as: “Ford promises not to sell your driving habits to data brokers”
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