GoKawiilHinge trials lower-cost subscription tier, Match Group confirms
Match Group said on its Q3 2026 earnings call that Hinge is testing a cheaper subscription plan offering extra filters and custom location boundaries. CFO Steve Bailey said the tier targets women and price-sensitive users, noting Hinge's revenue per payer is nearly double Tinder's at around $30, while its payer penetration is only about half of Tinder's. Pricing details were not disclosed.
GoKawiil's interpretation of the reporting above, not reported fact.
The test suggests Match Group is trying to widen Hinge's payer base even though the app is already outperforming Tinder, with user growth of 12%, revenue up 19%, and paying subscribers up 23% to 2.3 million. Introducing a cheaper tier could indicate the company sees a ceiling in converting non-paying users at current prices, especially amid broader subscription fatigue across dating apps. It may also signal a shift in strategy toward volume over per-user revenue as competition and user frustration with dating apps grow.
- Hinge is testing a lower-priced subscription with added filters and location controls.
- Hinge's revenue per payer (~$30) is nearly double Tinder's, but its payer penetration is much lower.
- Hinge posted strong Q3 growth (12% MAU, 19% revenue, 23% paying users) while Tinder's metrics declined.
Source: techcrunch.com — Lauren Forristal, 2026-11-03
Published there as: “Hinge tests a cheaper plan as users become more fed up paying for dating apps”
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