GoKawiilEntrepreneur: Media coach outlines seven communication mistakes CEOs make with press
A media trainer who works with financial services and other executives published a list of seven recurring errors leaders make when speaking to journalists, including over-answering questions outside their expertise, rambling before making a point, and turning interviews into sales pitches. The advice urges executives to prepare three key messages, lead with their main point, and avoid jargon when speaking to reporters.
GoKawiil's interpretation of the reporting above, not reported fact.
The guidance suggests that leadership skill and media skill are distinct, and that poor interview habits can erode an executive's credibility even when their business performance is strong. Coaching advice like this points to growing demand among companies to professionalize how founders and CEOs engage with press as scrutiny of public statements increases.
- Executives are advised to decline questions outside their expertise rather than guess.
- Clear, concise answers with three prepared key messages are recommended over lengthy explanations.
- Interviews should offer journalists useful insight, not function as sales pitches.
Source: entrepreneur.com — Amiee Watts, 2026-11-03
Published there as: “7 Mistakes Founders and CEOs Make When Talking to the Media (and How to Avoid Them)”
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