GoKawiilEntrepreneur: Media coach outlines seven communication mistakes CEOs make with press
A media trainer who works with financial services and other executives published a list of seven recurring errors leaders make when speaking to journalists, including over-answering questions outside their expertise, rambling before making a point, and turning interviews into sales pitches. The advice urges executives to prepare three key messages, lead with their main point, and avoid jargon when speaking to reporters.