GoKawiilNYT Co. in exclusive talks to acquire Letterboxd for $330 million
The New York Times Company has reportedly entered exclusive negotiations to buy Letterboxd, the social platform for film fans, for $330 million. Letterboxd's user base has surged from 3 million in January 2021 to 28 million this April, with more than half under age 35. Film studios A24 and Sony had also reportedly expressed interest, but A24 was priced out of the deal.
GoKawiil's interpretation of the reporting above, not reported fact.
The reported price tag of $330 million is roughly 22 times Letterboxd's estimated $15 million in annual earnings, suggesting the Times Company may be paying heavily for audience growth and engagement rather than current profitability. Acquiring Letterboxd could give the Times a foothold with a younger, highly engaged readership and expand its subscription-bundle strategy beyond games and cooking into film culture. The fact that the Times broke this story about itself, while declining official comment, hints the leak may have originated internally.
- NYT Co. reportedly in exclusive talks to buy Letterboxd for $330 million.
- Letterboxd's user base grew from 3 million to 28 million between 2021 and 2025.
- A24 and Sony were earlier reported bidders, with A24 priced out of the deal.
Source: techcrunch.com — Amanda Silberling, 2026-11-06
Published there as: “The New York Times reportedly in talks to buy Letterboxd for $330 million”
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