GoKawiilNYT Company reportedly in exclusive talks to buy Letterboxd for $330 million
The New York Times Company is reportedly negotiating exclusively to acquire film social network Letterboxd for around $330 million, up from an earlier $250 million valuation, according to anonymous sources cited by the New York Times. Letterboxd would reportedly keep operating as a standalone platform, though the Times could add its own ad technology to the site. The Times Company declined to confirm the reporting.
GoKawiil's interpretation of the reporting above, not reported fact.
Letterboxd's 30 million engaged users and growing revenue could complement the Times' strategy of bundling subscription products like games, recipes and sports coverage to hit its subscriber goals. Unlike studio suitors such as Netflix or Paramount, the Times arguably avoids conflicts of interest since it doesn't produce films, which may have made it an attractive buyer in the eyes of sellers. The deal, if finalized, would mark a notable expansion of the Times' media empire beyond news and lifestyle content into niche cultural communities.
- NYT Company is reportedly in exclusive talks to buy Letterboxd for about $330 million.
- Letterboxd would continue as a standalone platform, with possible integration of NYT ad technology.
- The deal would top earlier bids from Netflix, Paramount, and Sony Pictures at a lower valuation.
Source: engadget.com — Steve Dent, 2026-11-06
Published there as: “The New York Times Company is reportedly trying to buy Letterboxd for $330 million”
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