GoKawiilNYT in exclusive talks to buy Letterboxd for about $330 million
The New York Times Company is in exclusive negotiations to acquire Letterboxd, the film-focused social network, in a deal valued around $330 million. Sony Pictures and A24 had also been floated as potential buyers before talks with the Times advanced. Under the discussed terms, Letterboxd's co-founders would keep running the company but report to a Times Company executive, while adopting the Times' ad technology.
GoKawiil's interpretation of the reporting above, not reported fact.
The deal would give the Times Company a foothold in a passionate niche community of film enthusiasts, potentially opening new subscription or advertising revenue streams beyond its core news products. Keeping Letterboxd standalone suggests the Times may be aiming to preserve its distinct culture rather than fully absorb it, though integrating ad tech hints at eventual monetization plans. Neither company has confirmed the deal, so terms could still change before any agreement is finalized.
- NYT Company is in exclusive talks to buy Letterboxd for roughly $330 million
- Sony Pictures and A24 were earlier rumored suitors for the platform
- Letterboxd's founders could stay in charge while adopting NYT's ad technology
Source: theverge.com — Jay Peters, 2026-11-05
Published there as: “The New York Times is in talks to buy Letterboxd for around $330 million”
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