GoKawiilOpinion piece urges companies to conduct annual product reviews
A former software product manager argues that companies should regularly audit their products, asking whether customer needs have shifted, what changes are warranted, and whether some products should be retired entirely. The author warns that simply adding features without removing outdated ones is a common mistake.
GoKawiil's interpretation of the reporting above, not reported fact.
The advice reflects a broader concern in product management that feature bloat can erode usability and focus over time. Framing this as an 'annual review' suggests the author sees structured, recurring evaluation as a safeguard against products drifting away from customer needs, though this remains the author's recommendation rather than an industry standard.
- The piece advocates scheduling regular, formal reviews of existing products.
- It warns against adding new features without removing or reconsidering old ones.
- It suggests product retirement should be an explicit option during such reviews.
Source: fastcompany.com, 2026-11-06
Published there as: “Give your products an annual review”
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