Pornhub Reports 129% Surge in 'GILF' Searches as Older Creators Gain Fans
Pornhub data shared with WIRED shows searches for 'GILF' content rose 129 percent in 2025, with 'maturing MILF' also trending on the platform. Older adult content creators, including 72-year-old performer DD White, describe growing demand from younger male fans for custom videos, camming sessions, and personalized content. Regional search data cited in the report found terms like 'horny grandma' and 'granny sex' topping lists in states such as Oregon and Maine.
GoKawiil's interpretation of the reporting above, not reported fact.
The data suggests a shift in demand on adult platforms away from the youth-focused model historically associated with sites like OnlyFans, potentially opening new income opportunities for older creators. This trend could reflect broader changes in audience preferences or simply more visibility for niche content as platforms refine search and recommendation tools, though the reasons behind the surge are not confirmed by the data alone.
- Pornhub reported a 129% increase in 'GILF' searches in 2025.
- Older creators like 72-year-old DD White earn income through custom videos and camming for younger fans.
- State-level search data shows terms like 'horny grandma' and 'granny sex' trending in places like Oregon and Maine.
Source: wired.com — Jason Parham, 2026-11-06
Published there as: “Horny Grandmas Are Having a Moment”
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