GoKawiilThink Jerky sales jump 345% after brand appears in A24 Elizabeth Holmes documentary
Think Jerky, a chef-crafted meat snack startup founded by Ricky Hirsch in 2015, was featured unprompted in Nathan Fielder and Lance Oppenheim's A24 documentary 'You Can See Everything,' which depicts Elizabeth Holmes before her federal prison sentence. The brand's honey sriracha flavor, created by chef Gale Gand, appears on screen, and the resulting exposure drove a 345% spike in sales, according to Hirsch.
GoKawiil's interpretation of the reporting above, not reported fact.
The episode illustrates how an unplanned product placement in a widely watched documentary can generate marketing value Hirsch says is worth millions of dollars, far beyond what a small brand could typically afford to buy. It also shows how cultural fascination with figures like Elizabeth Holmes can create unpredictable commercial spillover for unrelated businesses, suggesting Hirsch now intends to actively capitalize on the attention rather than treat it as a one-off.
- Think Jerky's honey sriracha flavor appeared in A24's 'You Can See Everything' featuring Elizabeth Holmes.
- The unplanned exposure led to a reported 345% increase in sales for the company.
- Founder Ricky Hirsch says the publicity value is comparable to millions of dollars in marketing spend.
Think Jerky Honey Sriracha Beef Jerky — This is the exact chef-crafted flavor that got an unexpected viral moment when Elizabeth Holmes was shown eating it on screen. It's a great chance to try the snack everyone's suddenly talking about, with a bold honey-sriracha kick crafted by a Michelin-starred chef.
See Think Jerky Honey Sriracha Beef Jerky on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Amanda Breen, 2026-11-06
Published there as: “After Elizabeth Holmes Ate His Product, Everything Changed for His Business: ‘This Publicity, It’s in the Millions of Dollars’”
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