GoKawiilThink Jerky sales jump 345% after brand appears in A24 Elizabeth Holmes documentary
Think Jerky, a chef-crafted meat snack startup founded by Ricky Hirsch in 2015, was featured unprompted in Nathan Fielder and Lance Oppenheim's A24 documentary 'You Can See Everything,' which depicts Elizabeth Holmes before her federal prison sentence. The brand's honey sriracha flavor, created by chef Gale Gand, appears on screen, and the resulting exposure drove a 345% spike in sales, according to Hirsch.