GoKawiilDisney partners with Adobe on custom generative AI models via Firefly Foundry
Disney and Adobe announced a multiyear partnership at Adobe's MAX conference to build proprietary 'artist-led' generative AI models trained on Disney's characters, environments and visual styles. Through Adobe Firefly Foundry, the companies will create production-ready tools for Disney's studios, theme parks, cruise line and ESPN content, building on Disney Imagineering's existing use of Firefly for park development.
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The deal extends Disney's growing embrace of generative AI following its prior OpenAI partnership and Character.AI involvement, signaling the company sees custom AI tools as a way to speed production across multiple business lines. It comes as Bloomberg reports Disney is preparing thousands of layoffs and targeting 20 percent annual cost savings, which could suggest AI adoption and workforce reductions are linked, though Disney has not stated that connection explicitly.
- Disney and Adobe signed a multiyear deal to build custom generative AI models under Adobe Firefly Foundry
- The tools will support theme parks, cruise lines, ESPN content, and Walt Disney Studios workflows
- The announcement follows reports of upcoming Disney layoffs and cost-cutting targets of 20 percent annually
Adobe Creative Cloud Subscription — If this partnership has you curious about Adobe's generative AI tools like Firefly, Creative Cloud is the gateway to try them yourself across Photoshop, Premiere, and more. It's the same ecosystem powering the tech behind Disney's new production pipeline, giving everyday creators access to cutting-edge AI-assisted design tools.
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Published there as: “Disney and Adobe are building generative AI tools together”
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