GoKawiilDisney partners with Adobe on custom generative AI models via Firefly Foundry
Disney and Adobe announced a multiyear partnership at Adobe's MAX conference to build proprietary 'artist-led' generative AI models trained on Disney's characters, environments and visual styles. Through Adobe Firefly Foundry, the companies will create production-ready tools for Disney's studios, theme parks, cruise line and ESPN content, building on Disney Imagineering's existing use of Firefly for park development.