GoKawiilAdobe Unveils Firefly Video Editor and Design Tool at Adobe Max
At Adobe Max, Adobe announced updates to its Firefly AI suite focused on video editing, including an upgraded video editor with a built-in AI assistant, ideation panel, and storyboarding tools. The company also introduced Firefly Design, a graphic design tool covering print, motion graphics and 3D, alongside new AI image tools for relighting, retouching and editing objects.
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The updates suggest Adobe is positioning Firefly as an entry point for less experienced creators, potentially expanding its user base beyond professional editors who use Premiere. The heavy integration of agentic AI assistants across tools indicates Adobe's broader push to embed autonomous AI capabilities throughout its creative software lineup.
- Adobe's Firefly video editor now includes a beta AI assistant with ideation and storyboarding features.
- Firefly Design adds AI-driven graphic design covering print, motion graphics and 3D.
- New precision image tools (relight, retouch, edit object) and quick-action shortcuts were also introduced.
Source: cnet.com — Katelyn Chedraoui, 2026-11-10
Published there as: “The New Adobe Firefly AI Is All About Video Editing”
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