GoKawiilSteam Reports Nearly Half of New Games in October Used AI Tools
A Reddit user analyzing Steam's public disclosure data found that roughly 49.9% of games newly released in October were made with some form of generative AI, used for things like art, voice lines or code. Valve has required AI disclosure from developers since January 2024, when only 1.4% of new releases reported AI use; that figure rose to 13.4% by the end of 2024 and 24% by the end of 2025. Valve did not respond to a request for comment on the latest numbers.
GoKawiil's interpretation of the reporting above, not reported fact.
The sharp rise suggests generative AI has moved from a niche tool to a mainstream part of indie and small-studio game development in under two years. Because Valve applies minimal curation to its storefront, this growth could make it harder for players to distinguish quality titles from mass-produced AI content, though the disclosure data itself doesn't indicate quality or player reception. The trend may also intensify debate within the gaming community over authorship and labor as AI-assisted production becomes more normalized.
- About 49.9% of new Steam games in October disclosed using AI in development, per Reddit analysis of Valve's public data.
- AI disclosure rates rose from 1.4% in January 2024 to 24% by end of 2025, now nearly 50%.
- The figures only cover AI used in player-facing content like art, voice or dialogue, not all AI-assisted development.
Source: cnet.com — Joe Hindy, 2026-11-10
Published there as: “Half of New Games on Steam Are Now Made With AI. How Does This Reflect the Gaming Industry?”
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