Adam Breeden/ZDNET
I prefer Sony TVs because of their well-tuned picture quality right out of the box, their excellent remote, and their refined implementation of Google TV. My two favorite Sony TVs of all time are the Sony Bravia A95K OLED (2022) and the Sony Bravia A95L OLED (2023), and both are on sale for Amazon Prime Day this year.
Most of today's TV buyers prefer a 65-inch TV, and the Sony A95L in that size is $600 off (17%) for Prime Day. However, the Sony A95K is a whopping $1,800 (51%) off. That makes the A95K come in at $1,698 -- from an original retail price of $3,499.
Also: The best Prime Day TV deals we've found
That makes this my pick for the best Prime Day deal of 2025. It's also the best Prime Day TV deal I've ever seen, outside of when it got an extra $200 off as a lightning deal on day one of Prime Day.
I'd recommend snapping this one up if you're in the market for a great OLED TV or simply a TV with the best picture quality at the most aggressive price.
Also: This Sony Bravia is my pick for best TV for the money
The Sony A95K was a breakthrough TV that was the first Sony to implement Samsung's QD-OLED display technology and it was widely reviewed as one of the best TVs of 2022, including being named the winner of the Value Electronics' 2022 TV shootout as the best TV of the year. It was praised for its outstanding picture quality that even outperformed 8K TVs.
Sony followed it up with the A95L in late 2023 and it won the Value Electronics' 2024 TV shoutout by being named the King of the OLEDs. It was even called the best consumer TV ever made in terms of picture quality by some reviewers. However, the A95L only has a few upgrades over the excellent A95K. Those include a new gaming menu, better AI upscaling of low-quality content, and a little bit brighter display.
And both of these two TVs are so good as OLEDs that Sony hasn't followed them up with successors in 2024 or 2025. Instead, Sony has launched a lower-priced OLED (the Bravia 7) and focused on making better Mini-LED TVs, such as the Bravia 9.
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