GoKawiilDisney-backed startup Promise shows AI-assisted 'gray box' filming at Accelerator event
Entertainment studio Promise Advanced Imagination demonstrated a filmmaking technique that replaces traditional green screens with neutral 'gray box' sets, using AI to render backgrounds and lighting onto a monitor in near real time. The technology was shown during Disney's Accelerator Demo Day, with co-founder Dave Clark saying it cuts setup time compared to adjusting green-screen backdrops for new camera angles.
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Faster, more flexible virtual-production setups could let filmmakers reshoot angles and iterate on scenes without the lengthy reconfiguration green screens require, potentially lowering production costs and timelines. Disney's backing through its Accelerator program suggests major studios are exploring how generative AI can be folded into physical filmmaking rather than only post-production, though how widely such tools get adopted on real productions remains to be seen.
- Promise Advanced Imagination presented AI-assisted 'gray box' filming at Disney's Accelerator Demo Day.
- The method uses neutral sets and AI rendering to instantly preview lit, composited backgrounds on screen.
- Co-founder Dave Clark says it reduces setup time compared with green-screen reconfiguration between shots.
Source: cnet.com — Corinne Reichert, 2026-11-11
Published there as: “From Green Screen to Gray Box: AI Is Stepping Onto the Hollywood Sound Stage”
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