GoKawiilDisney-backed startup Promise shows AI-assisted 'gray box' filming at Accelerator event
Entertainment studio Promise Advanced Imagination demonstrated a filmmaking technique that replaces traditional green screens with neutral 'gray box' sets, using AI to render backgrounds and lighting onto a monitor in near real time. The technology was shown during Disney's Accelerator Demo Day, with co-founder Dave Clark saying it cuts setup time compared to adjusting green-screen backdrops for new camera angles.