GoKawiilOura Ring 4 drops to $249 at Amazon, Best Buy and Target
Retailers are discounting the previous-generation Oura Ring 4 by $100, bringing it to as low as $249 depending on size and color, with Best Buy offering an exclusive 'midnight' blue version for $279. A $10 sizing kit is also available that includes store credit toward a purchase. Full use of the ring's features still requires an Oura subscription priced at $5.99 monthly or $69.99 annually.
GoKawiil's interpretation of the reporting above, not reported fact.
The Oura Ring 5 reportedly uses the same sensors and software as the Ring 4, only in a lighter, thinner body, which suggests buyers prioritizing price over form factor could get comparable functionality by choosing the discounted older model. This positions the Ring 4 as a value option in the increasingly competitive smart ring market, where Oura has been rated ahead of rivals in health and fitness tracking tests by The Verge.
- Oura Ring 4 is now $100 off, starting at $249 across major retailers.
- The Oura Ring 5 reportedly offers the same sensors and software, just a slimmer design.
- Full feature access still requires a separate Oura subscription costing $5.99/month or $69.99/year.
Oura Ring 4 — The Oura Ring 4 is currently on sale at a steep discount, making it a great time to grab one of the most accurate and comfortable smart rings on the market. It offers a slimmer design, improved sensors, and reliable health and sleep tracking that outperformed rivals in testing. If you're unsure of sizing, the official sizing kit makes it easy to find your perfect fit before committing.
See Oura Ring 4 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Brad Bourque, 2026-11-12
Published there as: “The Oura Ring 4 is almost as good as the newer model, but $150 cheaper”
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