GoKawiilSecretlab opens first US brick-and-mortar stores, including LA flagship and Best Buy spaces
Secretlab will open a dedicated retail store in West Hollywood, LA, plus 15 retail spaces inside Best Buy stores across nine states, all launching November 18. The LA location will offer hands-on demos, 1-on-1 consultations, and showcases of limited-edition products like its Pokémon collaboration, with an opening-day giveaway for a Magnus Evo desk.
GoKawiil's interpretation of the reporting above, not reported fact.
Letting shoppers test chairs and desks in person could address a common hesitation in buying expensive furniture sight-unseen online, potentially boosting conversion for big-ticket items. Partnering with Best Buy gives Secretlab broader physical reach without the cost of building many standalone stores, suggesting a cautious but scalable approach to US retail expansion.
- Secretlab's first dedicated US retail store opens November 18 in West Hollywood, LA.
- 15 in-store spaces will launch inside Best Buy locations across nine states, with more planned.
- The move follows Secretlab's recent expansion into office chairs with the Atlas, alongside its existing gaming chairs and desks.
Secretlab TITAN Evo Gaming Chair — Secretlab's TITAN Evo is the flagship chair behind the brand's retail expansion, and now you can even test-sit one in person at their new LA store or Best Buy locations. It's a great way to upgrade your desk setup with the same ergonomic design and build quality Secretlab is known for.
See Secretlab TITAN Evo Gaming Chair on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: tomshardware.com — Stephen Warwick, 2026-11-13
Published there as: “Popular gaming chair and desk maker Secretlab launches dedicated US brick-and-mortar locations — new shop in LA, spaces in Best Buy”
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