Apple gambles on new iPhone with AI features at lower cost
Published on: 2025-07-11 14:37:50
Apple gambles on new iPhone with AI features at lower cost
4 days ago Tom Gerken & Liv McMahon Technology reporters
Apple
Apple has announced a new iPhone which brings artificial intelligence (AI) features at a lower cost than its flagship handsets. The iPhone 16e has the same processor as the more expensive iPhone 16, Apple said, with similar storage options, though a lower spec elsewhere, including fewer cameras. Apple has been struggling to find a new product that excites consumers - sales of iPhones dropped at the end of last year. It will be hoping that bringing enhanced AI functionality to a less expensive phone will address that - however analysts have been cautious about the sales boost such tools bring.
Its name is clearly a nod to its iPhone SE series, which were released from 2016 to 2022, and were also lower priced. Apple said the iPhone 16e would be available for pre-order from 21 February in 59 countries. It will launch in the UK for £599, which is £200 less than the
... Read full article.