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iPhone 16e fixed a pricing issue in the iPhone lineup

Published on: 2025-11-13 16:59:31

When 5G debuted with the iPhone 12 lineup, Apple introduced a sneaky new pricing tactic. Apple would list iPhones as “starting at $799”, but that price would require you to activate with one of the major US carriers at the point of purchase. If you wanted an unlocked iPhone, the actual starting price point was $829. iPhone 16e gets rid of this annoying upcharge. iPhone activation discount Every entry-level iPhone since iPhone 12 has carried this pricing strategy. Even the latest iPhone 16. It never applied to the higher priced Pro models, luckily. This pricing strategy always annoyed me, since people often refer to the iPhone 16 as a “$799 phone”, despite the fact that a lot of people aren’t actually paying that price. If you’re on one of the major carriers and activate your iPhone through Apple, you’ll pay that price. Otherwise, you aren’t. Many people buy their iPhones from their carrier directly, and even if you’re buying from a big four carrier – the pricing is based on the fu ... Read full article.