Netflix admits it used generative AI in a big sci-fi hit to cut costs

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs. “That VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” Sarandos said during the call. “Also, the cost of it just wouldn’t have been feasible for a show in that budget.” Sarandos said the creative team behind The Eternaut used AI to generate a scene of a building collapsing in Buenos Aires, Argentina. “We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” he added.