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Netflix is already using generative AI in its original shows

engadget.com Unknown 2025-07-20 17:12:09

Netflix admitted during its earnings call on Thursday that it used generative AI to create VFX in The Eternaut, a Netflix original from Argentina that was released in April 2025. The company's co-CEO Ted Sarandos said that generative AI was specifically used for a VFX shot in the post-apocalyptic drama, but the move is one of several ways Netflix is embracing AI. According to Sarandos, the creators of The Eternaut wanted to include a shot of building collapsing in Buenos Aires, and rather than

Topics: ai create generative netflix sarandos
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Netflix admits it used generative AI in a big sci-fi hit to cut costs

theverge.com Emma Roth 2025-07-21 05:11:09

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs. “That VFX sequence was completed 10 times faster

Topics: ai completed faster said sarandos
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When Will You See AI-Generated Content on Netflix? It's Possible You Already Have

cnet.com See Full Bio 2025-07-21 08:27:11

How soon will it be before Netflix subscribers begin to see movies and TV show that were made with generative AI technology? According to CEO Ted Sarandos, it's already happened. In a video conference call after Netflix's earnings were announced on July 17, Sarandos took questions, one of which was focused on when and how the streaming company will generate content with artificial intelligence tools. Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called E

Topics: ai footage netflix said sarandos
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Netflix just revealed its biggest shows and movies coming this year and next

9to5mac.com Ryan Christoffel 2025-07-21 17:20:45

Netflix reported its quarterly earnings yesterday, and alongside revealing viewership data from the first half of 2025, Co-CEO Ted Sarandos name-dropped a bunch of the streamer’s biggest TV shows and movies that are coming throughout the rest of 2025 and into 2026. Netflix’s back half of 2025 has ‘most anticipated slate of new movies’ ever Ted Sarandos, who made his acting debut in Apple TV+ hit The Studio this year, also happens to be Netflix’s Co-CEO, was asked yesterday whether Netflix can

Topics: 2026 coming netflix new sarandos
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