Apple responds to tariff threat with a $500 billion US investment plan
Published on: 2025-07-15 09:11:01
Apple has announced plans to invest more than $500 billion in the US over the next four years, including hiring 20,000 new employees and launching a new server factory in Texas. The announcement was teased after a meeting last week between CEO Tim Cook and President Donald Trump, and comes as the company tries to mitigate the business impact of Trump’s trade tariffs, with a 10 percent tariff already in effect on goods imported from China, and a 25 percent tariff threatened for chips.
The announcement echoes one Apple made in early 2018, during the first Trump administration. At that point Apple also promised 20,000 new jobs as part of a $350 billion spend in the US, alongside a new campus in Austin which is still under construction. The company successfully appealed for tariff exemptions for some of its products, and a new US investment may be a way to secure further protection from Trump’s new charges. Apple has not confirmed how many of the new investments were already planned befor
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