Anticipation is growing as the release of the rumored iPhone 17 draws near, but recent speculation about the release date offers us a glimpse into when we'll learn everything about the new iPhone.
In his Power On newsletter on July 13, Bloomberg's Mark Gurman said that the announcement should come Sept. 9 or 10. That generally aligns with CNET Senior Editor Patrick Holland's prediction, based on his assessment of Apple's past announcements and a decade of reviewing mobile phones. We'll get more into Holland's insights in a bit.
All of the predictions and speculation about the display, battery life, colors, price and more will be resolved when Apple releases the new iPhone, including the rumored iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max.
We've sifted through the whispers, analysis and conjecture so you can know when the new iPhone will be released and when you can expect to get your hands on one.
Read more: Want to Buy a New iPhone? Here's Why You Should Wait
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When will the iPhone 17 be released?
For nearly a decade, Apple has announced its new iPhone lineup in early September. (The only exception was during COVID, when the release was pushed back to Oct. 23, 2020, for the iPhone 12 and 12 Pro and Nov. 13, 2020, for the iPhone 12 Mini and 12 Pro Max.)
Historically, Apple has made the announcement on the first Tuesday of September after Labor Day, Holland noted. However, the first Tuesday in 2025 is the day after Labor Day, so Apple could push the dates for its iPhone event to Wednesday, Sept. 3, or Tuesday, Sept. 9. That would mean a release date of Sept. 12 or 19.
And because the new iPhone typically becomes available for preorder the Friday after, the preorder date could be either Sept. 5 or 12.
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