We got you an early sneak peek at just one of Lego’s new reveals for San Diego Comic-Con last night, but the brickmaker took to the convention floor to kick off SDCC 2025 in style with even more reveals. There’s a lot to love, but the absolute highlight is the nostalgic joy of the company’s new brick-built Game Boy.
Alongside the new Stranger Things BrickHeadz collection (check out all those details here!), Lego came to SDCC with three major new product sets: the first is its previously teased Game Boy, joining the NES and other Lego Nintendo model kits in a near-perfect replica of the legendary handheld. Wicked: For Good fans also got to rejoicify over a whole line of new sets based on the upcoming movie (and let us be glad and grateful, as there were even some goodies for Wicked fans who aren’t keen on minidolls). Then DC Comics fans were treated to the first-ever modular set to come to the superhero line: an updated spin on Gotham’s most nefarious haunt, Arkham Asylum, bursting with bad guys.
Check out all the details from Lego’s latest releases below, including prices and when you can grab them.
Lego Nintendo Game Boy
The 421-piece Game Boy set is an almost 1:1 scale replica of the real thing, right down to actual clickable buttons and moving dials for the system’s volume and contrast settings (ah, the nostalgic perils of trying to play your Game Boy on a bright day). As well as a small display stand set, the Game Boy comes with two buildable game paks of some iconic handheld classics: Super Mario Land, and The Legend of Zelda: Link’s Awakening, both of which can be slotted into the cartridge slot on the console.
Lego might not have been able to condense a functioning Game Boy emulator into the build, but the next best thing comes in the form of three functioning lenticular screens you can slot in: one depicting the classic Game Boy start-up screen, and then one each depicting moments from Super Mario Land and Link’s Awakening in action. ($60, available to pre-order here for an October 1 release)
See Game Boy at LEGO
Lego Wicked: For Good Sets
Ahead of returning to Oz this November for the second part of the Wicked movie adaptation, Lego revealed six new sets inspired by For Good. Alongside a set of BrickHeadz models of Elphaba and Glinda inspired by their looks in the second movie, there were also several small minidoll sets replicating key scenes from the new film, including Glinda and Fiyero’s wedding, returning to Munchkinland, and of course Elphaba’s new abode in Kiamo Ko.
But for Wicked fans who prefer traditional sets, there’s good news too, as the crowning Wicked reveal was a Lego Art set, depicting a buildable image of the Emerald City and Oz. Clocking in at 1,518 pieces, the wall art includes spaces to store six included minifigures: primary display sections for minifigures of Elphaba and Glinda, and then a secret compartment hidden behind its depiction of Munchkinland to reveal Dorothy (and Toto), the Tin Man, the Cowardly Lion, and the Scarecrow. All the Wicked: For Good sets are due to release September 1.
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