Amazon is already changing its ultra-cheap Temu copycat

As Donald Trump’s sweeping tariffs are set to take effect, Amazon is tweaking some of how it does business — specifically how it operates Amazon Haul, the company’s version of bargain bin Chinese sites like Temu and Shein. The Information reported Tuesday that Amazon Haul offerings will now include products from well-known brands like Adidas, Levi’s, and Gap that are shipped from Amazon’s inventory held in warehouses in the US. This is pretty much the opposite of what Haul initially promised: very (very) cheap unbranded products coming directly from manufacturers in China. In exchange for waiting a week or two for packages to come from China, Amazon Haul shoppers got to load up their digital shopping carts with clothing, accessories, home goods, and more that were all priced under $20. That baseline has gone out the window: scrolling through Haul, a new “Brand Faves” section features products from companies that American shoppers are more familiar with, like Under Armour, The Childre ... Read full article.