Microtransactions Made Up 58% of PC Game Revenue in 2024, Research Shows

Microtransactions — small purchases that gamers make on items like costumes or gestures in games including Fortnite and Roblox — continue to account for the majority of PC gaming revenue, rising to 58% of revenue for game companies, according to a report from research firm Newzoo. Money coming in from PC gaming microtransactions rose by 1.4%, accounting for $24.4 billion of the overall $37.3 billion in PC gaming sales in 2024, according to The PC and Console Gaming Report 2025. Downloadable content, typically additional game levels or bonus content, also increased in popularity by nearly a percentage point, accounting for $5.8 billion last year. While microtransactions aren't as dominant on game consoles, making up 32% of revenue, they increased more sharply than on the PC side, by 4.5% from 2023 to 2024 for $13.9 billion in sales out of $42.8 billion total. Subscriptions to services like Nintendo Online, Xbox Live and PlayStation Plus went up by 14.1%. PC gaming sales overall rema ... Read full article.