Edgar Cervantes / Android Authority
TL;DR Verizon is removing loyalty discounts, which could increase monthly bills by $10 to $25 per line.
Several service charges are also increasing, while Apple Arcade and Google Play Pass perks are ending.
Despite no base plan price changes, the overall monthly bill will rise for a lot of users due to the loss of discounts and the hike in fees.
Update, August 04, 2025 (09:28 AM ET): Verizon has shared the following statement through a spokesperson on the recent price increase: To continue delivering the best customer experience on America’s best 5G network and industry-leading services and tools that save our customers’ time and money, we’re making some adjustments. These adjustments are in line with market rates and allow us to continue to provide top-tier products and services with the vast majority of consumer customers seeing an increase of less than 30 cents. We value our customers’ trust and are dedicated to bringing them even more value. Original article, August 04, 2025 (05:16 AM ET): Verizon has recently been in the news for revamping its customer support experience, but also for losing 51,000 postpaid subscribers between April and June this year. In contrast, T-Mobile and AT&T gained 830,000 and 401,000 new subscribers respectively, so that’s a lot of people leaving Big Red. Instead of doing something about it, it seems Verizon is now removing loyalty discounts, effectively increasing your monthly bill without raising plan prices. To rub some salt in your wounds, prices for several different odds and ends are increasing too, and some freebie perks are going away.
Verizon is removing loyalty discounts Several Reddit users (1, 2, 3) report receiving an email from Verizon informing them that a discount on their account will end on September 1, 2025. While the email doesn’t mention which discount is going away, users have contacted customer support representatives who have clarified that loyalty discounts are being discontinued for all customers.
Impacted customers stand to lose between $10 and $25 per line. One Reddit user mentioned that the loyalty discounts that are being discontinued have no expiration date, i.e., they were seemingly “permanent.” So, if you have a limited-period credit, for example, $10 off for 12 months, that discount will not be affected.
For further clarification on what is being removed from your account, open the My Verizon app and tap the Take Action button towards the top under the red banner. There will be a Discount box, where you can tap on Review Details to determine which discounts are being removed.
Various fees and charges are also increasing One Reddit user mentioned that several different charges and fees are also going up: Activation fees are being increased from $35 to $40: a $5 increase.
Tablet plan prices are increasing $5 per month.
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