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Tim Cook needs Vision Pro to succeed, and that couldn’t be better news

Published on: 2025-04-28 05:43:44

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big advantage in its favor that could make all the difference in the world: Tim Cook’s AR glasses goal. Cook ‘cares about nothing’ but AR glasses, per report Over the weekend, Mark Gurman shared several big updates for Apple’s Vision-related future products. Two new Vision Pro-like devices are reportedly in the works. One will be lighter and more affordable, while the other plugs into a Mac for ultra low-latency performance. But these ultimately aren’t the main attraction for Apple. Gurman writes: Still, all of this is a stepping stone toward Cook’s grand vision, which hasn’t changed in a decade. He wants true augmented reality glasses — lightweight spectacles that a customer could wear all day. The AR element will overlay data and images onto real-world views. Cook has made this idea a top pr ... Read full article.